thoughtful harvest

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In this episode I ma discussing our most recent production run of Thoughtful Harvest Pasta Sauces and also how we have changed the labels (already!) to [...]

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This week I talk about sales picking up thru a variety of reasons, tastings, social media marketing, repeat customers, friends buying sauce at wholesale then sharing it with store buyers and family.

One of the challenges of selling a food product online is people do not have the opportunity to try before they buy. We have found the when a person tries our sauces they immidetaly love them. It’s a very predictable reaction and very fun to watch.
In order to help things sell online, we are now [...]

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The great news is people are buying sauce once they try it. Zero hesitation on the price. They try-they buy. Very gratifying. Also of note people are looking for a third and possibly 4th flavor. they want a basic tomato and an alfredo. I want to make sure these sauces are selling before offering more products.

Take a look around you…..look at your stuff…read your labels…..we are surrounded by stuff that we did not make..we did not grow..we did not profit from the production of…but who did? Usually China or some other Asian nation that has an economy based on production and savings, instead of borrowing and consumption like we do.
The [...]

In our products, whenever onions are called for we use and support sweet Georgia onions from Vidalia.

Red Rock Ranch grows the majority of our tomatoes. This family farm has been farming in California’s central valley since 1929.

Our first run went very well although our yields varied slightly from my kitchen formulation mainly due to the size of the kettles and the evaporation that is normal with such a wide area. So I need to slightly adjust my expected yield so I know how much each kettle will produce.

Here it the proof of our second label….these labels are sharp..cannot wait to see them on a jar…will be surreal.

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We we finally have product made, it’s been a fairly long road that at some points seemed hopeless. Whether it was artwork challenges, waiting on the FDA, getting in touch with small farms who were not used to have companies buy direct, you name it we waited on it.